The Net Generation is doing it their way, says Kevin Wheeler. And in the next two to five years, social networking is going to be the backbone of recruiting, he promises.

Wheeler also predicts he is “almost 100% certain people will be designing their own jobs” in the coming years.

Yet another reason that companies desperately need to fix their corporate career sites to catch on to future talent. But why are so few companies getting it right, he wonders.

Wheeler thinks the answer is that most companies don’t even have the right corporate career site to begin with. (And still other dinosaur companies don’t even have a corporate career site — another issue entirely.)

“This generation has the best bullshit meter on earth; they can sense any kind of PR crap in two seconds. Let me tell you: these career sites are terrible,” he says.

Companies need to avoid saying they are the best because “every single company says they’re the greatest. How can you all be the greatest? These kids just completely ignore it,” he says.

Think about the message and what you are really saying on your career sites. Wheeler says to communicate with integrity and total honesty.

“No hype, no crap. Give me the straight scoop,” he says, explaining how today’s new generation of workers prefer to find out about your company.

This is the fun generation, he reminds recruiters.

“Stodgy is really bad,” advises Wheeler.